Virgin Atlantic air travel is coming up with its first ever daring RED lipcolor. Red is synonym with brands use of colour in its logo, engines, seats and even the female flight attendants wear red lipstick along with red suits and heels.
The new lipstick is part of a marketing campaign for the airline’s redesigned “Upper Class” cabins on the London to New York route and thus the name given to the lipstick “Upper Class Red.”
The new RED lipstick has teamed with brand bareMinerals for the shade Upper Class Red. Its will be made available at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK airports. And later will be available with bareMinerals stockist. It will also be available for pre-order on board Virgin Atlantic flights.
Explaining the product Sarah-Jane Froom, European Makeup Artist at bare Minerals said “It includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure. Plus the comfortable and longwearing finish makes glamour last that bit longer, perfect for long-haul flights.”