Making to the top brand list dream for any brand and its marketing team. In recent list of top 10 Global Beauty Brands, the long lasting brands with decades of existence show their dominance. Of the top 50 brands, 41 are over 60 years old and 15 are over 100.
The ranking was determined on basis of – 5 year revenue forecasts, brand strength as measured by customer loyalty and willingness to pay a price premium, royalty rates, market share and current market value.
Brand valuation firm Brand Finance released its annual ranking of the 50 biggest global beauty brands, with product portfolios including hair-care, skincare, makeup and shower products.
“Consumers are loyal to brands because of the trust factor, which is especially important in beauty products,” Elise Neils, managing director of Brand Finance USA told Forbes. “Legacy brands have history and significance across generations, and women are more willing to be loyal to brands that they’re putting on their body.”
According to Neils, beauty brands are seeing the most growth from anti-aging product lines. Also you can see growing interest among men, particularly for skincare products. “There is more awareness by men and more acceptance that it’s okay to use beauty products for men,” she says.
At No. 1, Procter & Gamble’s Olay is considered the strongest beauty brand in the world, with a brand value of $11.8 billion.
The Top 10 Global Beauty Brands
8. Estee Lauder