How do you predict the typical Indian? The way he bargains or probably way he does not have non veg on select days? Is there anything new in this? For me the answer is straight no. We have been seeing same idea and concepts being used time and again with just change in location, faces [...]
DLF Emporio Luxury Shopping Festival 2011 from 22 April in Delhi
April 21, 2011 by
India’s biggest luxury shopping festival will kick off on From 22 April ’11. One of its kinds in India, festival will feature most lavish, luxurious elite from the world of food and wines to fashion. The 2011 edition of this luxury shopping festival will be the third annual luxury shopping fest at the Delhi based [...]
Custom made Tiret Watch For Pop Star Usher
December 17, 2010 by
Pop star, Usher ordered a special one of a kind watch from New York based jeweler and watch maker Tiret. The Usher’s Tiret watch has an oblong oval shaped case (in an undisclosed material that is likely gold) with a diamond designed portrait of Usher on the dial. It contains two Swiss ETA chronograph quartz [...]
Mukesh Ambani $1bn Home consumes Rs. 70 Lakh Electricity each month
November 24, 2010 by
Everybody knows about the billion dollar house, Antilla, of Mukesh Ambani. We all knew it will cost lacs in maintenances of this super luxurious house. To give an idea about the cost of expenditure per month – here’s a peek at his electricity bill. Image courtesy: BCCL Mumbai Mirror says that in the month since [...]
KFC plans to open 500 outlets in India by 2015
November 2, 2010 by
KFC, world’s one of the biggest fast food and restaurant chain, expects to open 500 outlets by 2015 in India. “We will be expanding to 500 stores by 2015,” Unnat Varma, Director Marketing, Yum! Restaurants India”, he told reporters at outlet opening in Goa. He said that KFC will be present in 75 cities by [...]
Pepsi Max fails miserably with new Max advertisement
October 26, 2010 by
In our earlier blog we discussed about the ‘Pepsi Max’ launch which looked like a hit and trial strategy for company. The Pepsi vanilla flavor launch in India was a huge flop. In a bid to go beyond ‘Youngistan’ and attract older consumers, soft drink major Pepsico India today introduced its global sugar-free cola brand, [...]
How to price your products and services
October 23, 2010 by
One of the toughest decisions which marketing and product teams face is about the “Price” of product, and it’s even tougher if it is a new product launch. Marketers are not sure about the acceptance of the product. It is comparatively easy to decide for any existing category as you know your positioning or atleast [...]
Coca-Cola India steps into dairy market with Maaza Milky
October 19, 2010 by
Coca-Cola India, announced its entry into the ready-to-drink (RTD) dairy market with the launch of Maaza Milky Delite, a variant of there very popular mango drink Maaza. Maaza Milky Delite will be first launched in Kolkata, and with a phased approach, shall be introduced to the rest of the country. With Maaza Milky Delite, Coca [...]
Pepsi launched ‘Pepsi Max’ with confused strategy
October 17, 2010 by
The ‘Pepsi Max’ launch looked like a hit and trial strategy for company. The Pepsi vanilla flavor launch in India was a huge flop. In a bid to go beyond ‘Youngistan’ and attract older consumers, soft drink major Pepsico India today introduced its global sugar-free cola brand, ‘Pepsi Max’ in India. The new ‘Pepsi Max’ [...]
Wine to be served in Cup of Coffee
October 17, 2010 by
Don’t be shocked if you are served with wine in a cup of coffee at your next door coffee shop. UP Group’s wine Brand, Four Seasons is planning to tie-up with Café Coffee day across India. The success of Aromas and the Four Seasons-Barista success have opened the gates for new avenue. People seem to [...]