GlaxoSmithKline Consumer Healthcare has entered the breakfast cereals market with its launch of Horlicks Oats in South India. The product is available in packs of 200 gm (Rs 32), 400 gm (Rs 58) and 1 kg (Rs 125) under the biggest brand of company – Horlicks. The Horlicks brand is estimated at Rs 1,600 crore, [...]