Pursuit of Good Things in Life
One of the toughest decisions which marketing and product teams face is about the “Price” of product, and it’s even tougher if it is a new product launch. Marketers are not sure about the acceptance of the product. It is comparatively easy to decide for any existing category as you know your positioning or atleast [...]
Mr & Mrs. Shahrukh Khan will be seen in their first television commercial together. The soon to be shot television commercial for D’décor Furnishings will feature the high powered Bollywood couple. Getting together real life couple is good move, as it looks more realistic and less cheesy and it can go a long way in [...]
As per latest Morgan Stanley report, India is poised to accelerate its growth rate to 9-9.5% over 2013-15, even as China will cool down to a more sedate 9% by 2012 and to 8% by 2015. So finds a new report by Morgan Stanley, authored by Chetan Ahya (managing director for Asia and India economist) [...]
HUL and P & G are at it again. Few months back both were fighting on which detergent cleaned whiter, Rin and Tide Naturals had gone to court to prove that both have edge over other and they clean better and whiter. Well, they don’t make much difference in life of consumer but what about [...]
Pepsi marketing team is avoiding the big-bang launch for a niche product “Pepsi Max”; the company has planned to launch the product in phased manner, starting from Delhi and NCR. In the process, PepsiCo has used outdoor as an eye-catching reminder to drive buzz around the product make it talk of the down. The OOH [...]
I could not think of better headline to describe this article. I was shocked to see the news last night about more than 21,000 expired bottles of Pepsi found in Allahabad and Jhansi. But was I really shocked? Not exactly!!! I am not really surprised if some local distributor and company decided to float the [...]
The Future Group-owned value retailer Big Bazaar expects a 20 per cent spurt is sales (over last year) during the fifth edition of its “the Mahabachat” annual shopping, which this year is being promoted as a fight against inflation. The retailer is eying revenues of Rs 350-400 crore from the five-day Mahabachat shopping festival starting [...]
In it Global Consumer Confidence, Concern and Spending report, Nielsen has reported that Globally consumers are more upbeat and confident about the economy. The confidence rebound to reach the highest level in last 4 years. The High Points of Consumer Confidence Survey were: • Global consumer confidence index rose from 86 six months ago to [...]
KFC Launch in India: KFC entered India in 1995. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. But a controversy surrounding the levels of MSG in its preparations and subsequent protests from farmers’ groups and animal rights activists [...]
What is Consumerism? Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts. Consumerism also refer to a movement seeking to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and [...]