Earlier this year 43 year old Australian actor Simon Baker was named the new brand ambassador of Swiss watchmaker Longines. The Mentalist lead actor was officially introduced as worldwide Longines Ambassador of Elegance at the Prix de Diane Longines in Chantilly (France), where Longines is the title partner and official timekeeper.
In the first photo shoot of three part series the shoot was based on the theme “Elegance is an attitude”. Photographed by Nicolas Guérin, actor can be seen suited in a classic navy-and-white ensemble wearing Longines Saint-Imier timepiece on his wrist in Race course.
Juan-Carlos Capelli, Vice President and Head of International Marketing, said: “What a pleasure it was working with him! His politeness and professionalism charmed everyone, including the photographer’s team. We are extremely proud to reveal the first part of this new campaign in which Simon Baker is presenting The Longines Saint-Imier Collection.”
Simon Baker joins the family of international Longines Ambassadors which comprises likes of actress Kate Winslet, Andre Agassi and Stefanie Graf, Aishwarya Rai.