The premium and luxury auto brand Rolls-Royce is planning to launch a two-story boutique showroom in Rama 3 in Bangkok, Thailand.
The boutique dealership will feature seven cars and will be located with other luxury brand rather than with other automakers. This exclusive facility will be situated at the Siam Paragon, an upmarket luxury shopping destination.
“We’re the world’s ultimate luxury brand, so we should appear alongside other luxury brands,” Rolls-Royce CEO Müller-Ötvös said. “In Seoul, for example, our dealer is located alongside Louis Vuitton and Prada, not on the typical car-dealer mile.”
The new boutique will also feature other products from the brand and this two-storey seven-car showroom is likely to be operations in fourth quarter of the year.
Rolls-Royce Motor Cars Bangkok is owned by Millionaire Auto (Thailand) Company Limited, a subsidiary of Master Group Corporation (Asia). The number of Rolls-Royce showrooms in the Asia Pacific region (including China) is currently 27.