Reliance Brands and British fashion brand Superdry have got into a tie-up where Reliance Brands a unit of Mukesh Ambani-controlled Reliance Industries, has signed a 20-year license agreement with the UK’s SuperGroup, owners of the premium-to-luxury Superdry label.
Reliance Brands will market the brand across India with its vast network. Both the companies are in expansion mode and have huge future plans. In the last one and half years Superdry has aggressively expanded its international business, opening more than 130 stores across Europe, the US, Australia and Middle East.
A Superdry T-shirt will typically cost Rs 2,200-3,300 while a pair of jeans will cost Rs 5,500-8,250. This price point positions it just above brands such Tommy Hilfiger and below Diesel, which Reliance Brands handles in India.
Indian Luxury market is still in its nascent phase and has lot of ground to cover before it can compete with more mature and developed economies. In recent months we have seen many luxury brands wrapping up their operations in India. However many brands are doing good and hopeful of even better future.