Lotus is going to launch a new luxury lifestyle brand, Lotus Originals, which will offer a range of performance outerwear, luxury knitwear and leather goods that reflect the craftsmanship, heritage and spirit of Lotus and will be launched at London’s Fashion week.
Wiebke Bauer, Director of Licensing and Merchandising for Lotus says in the press release: “Our goal with the Lotus Originals concept was to create a range of apparel and accessories that really capture the true spirit of our iconic British brand.
Lotus Originals isn’t just for traditional car enthusiasts, on some of the pieces the branding is very subtle allowing the style and quality to shine so we hope that it will appeal to a much broader audience. We have developed a collection that is luxurious in a classic, understated way so it is easy to wear every day yet still make you feel part of our very special brand.”
Lotus Originals website will go online from 29th Jan 2011. The Lotus Originals collection will be exclusively launched online at www.lotusoriginals.com on February 23, 2011 to mark London Fashion Week’s Menswear Day. A London flagship store is scheduled to launch towards the end of 2011.