The liquor major, Johnnie Walker Blue Label has unveiled a Limited Edition 1,867 bottles to celebrate the launch of a contemporary new design for its iconic bottle. And this is not for sale, but will be gifted to people who have achieved remarkable success in their fields informed the makers of the World’s Number One Scotch Whisky House.
Not only this. These bottles will be given to selected few in a rich, crafted box and which are uniquely numbered and signed by Johnnie Walker’s Master Blender, Jim Beveridge.
Will Peacock, Global Reserve Marketing Manager, said: “The Johnnie Walker Blue Label is a remarkable achievement for the modern era. To celebrate the striking new look, these incredibly exclusive limited edition bottles from the first bottling will be presented to those who, like John and Alexander Walker, have created something extraordinary; accomplished something special and changed the world around them.”
The New Bottle:
The new launched design for Blue Label is contemporary and beautiful creating a blend between past and present.
The new bottles are ultra-thick with light blue glass base and side walls which allows the whisky to shine through the bottle. The limited edition bottles have the John Walker & Sons monogram and the Royal Warrant are imprinted directly onto the glass in a rich gold.
“Both limited edition and the newly designed Blue Label will, of course, hold the same mellow, rounded nose that the drink is famous for. With its signature dry smokiness mixed with raisin sweetness, a sip of the Blue Label will reveal a velvety mouth-feel, then an explosion of hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips yield hidden notes of kumquat, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.”