We reported earlier this year that marking the 90th anniversary, Fashion house Gucci has collaborated with car maker Fiat to create limited edition Fiat 500.
And now the pop singer and actress Jennifer Lopez will be seen driving the Fiat 500 will feature and their commercial. The car maker Fiat and Lopez started working beginning this year when we first saw 2012 Fiat 500 convertible in the “Papi” music video and a 30-second trailer of the video that includes the car. Lopez also appears in the “My World” and “Elegance” commercials for the Fiat 500 Cabrio and the special-edition Fiat 500 by Gucci.
JLo has also done the voice over for the ad and gotten Gucci to use her newest song, Until It Beats No More, as the background score.
Using J.Lo and whole lot of integrations seems an attempt by car maker to make re-entry in US market and expects this collaboration to work for them and boost sale. In black or white, the Fiat 500 by Gucci will be available early next year and is priced at $23,500.