Hugo Boss has signed actress Gwyneth Paltrow as the new face of the upcoming Boss Black female scent. Boss Fragrances says the Boss Nuit Pour Femme aims to transpose the timeless beauty of the Little B lack Dress.With Gwyneth, it will feel like on red carpet in a little black dress.
Paltrow will star in TV, print and online campaigns for Boss Nuit Pour Femme, which goes on sale globally this September, with pre-launches slated for August.
Actress joins the likes of Sienna Miller, Orlando Bloom and Jared Leto in the Boss perfume family. Boss fragrance has not revealed the details of new Boss Nuit Pour Femme including the details of bottle and its look.