Italian luxury house Gucci is the latest designer label to debut a children’s collection, joining the likes of Burberry, D&G and Dior.
Gucci will launch of the new collection on November 20th, which is Universal Children’s Day, with children’s parties at six of its most important flagship stores in Milan, London, NYC, Los Angeles, Hong Kong and Tokyo.
Gucci Kids, which will kick off with the Spring/Summer 2011 collection, will include clothing lines for babies (0 to 24 months) and boys and girls (ages 2 to 8).
It will comprise ready-to-wear apparel, sunglasses, scarves, belts, ties, shoes, and other accessories. All the designs will bear a trademark gold teddy bear logo.
Frida Giannini, the company’s creative director said that she had initial concerns in designing a childrenswear line given the “sexy attitude and glamour of Gucci.”
Classic colors like blue, pink, red, and green will dominate the collection’s palette.
Price points will range from 70 euros to 185 euros for shoes and from 60 euros to 1100 euros for ready-to-wear attire. Gucci justifies the price tags by insisting that all products will be manufactured in Italy and be fabricated from the highest-quality materials.