China has emerged as preferred destinations for luxury brands launches and showcasing their brand value. Gucci has selected tsunami hit Japan for its 90 years celebration. Gucci will fete its 90 years at Kyoto’s Golden Temple, Women’s Wear Daily reports.
The Italian brand has selected to showcase a selection of rare and unique items from its archive. “The fact that Gucci is pressing ahead illustrates just how much life in Japan is slowly resuming its normal rhythms after last month’s massive earthquake and tsunami.”
Gucci earlier his month announced the release of its 1921 collection including the Bamboo bag on the occasion of its 90th birthday. Gucci will be showcasing collection from June 25 to July 13 before moving to Kyoto’s University of Arts and Design in October and Gucci’s flagship store in Tokyo’s Ginza district in November.