Trying to cashing the festive and holiday season, Chivas Regal has teamed with New York illustrator Dan Funderburgh to launch a limited-edition gift tin for its famed 12-year-old expression a perfect gifting option during Christmas – available from December 2011.
The tin, which is inspired by the Chivas Regal crest, features a striking gold image of the luxury Scotch whisky house’s lion emblem.
Commenting on the designer collaboration, James Slack, Brand Director for Chivas Regal, said: “Known for contemporary, baroque designs inspired by historical ornamentation, Dan was the perfect artist to reflect the distinctive style and rich heritage of Chivas Regal.”
Funderburgh added: “Heraldic crests have always appealed to me aesthetically so I wanted to utilise this element of Chivas Regal in my design. Within the lion I included patterns that are relevant to the Chivas brand – some Scottish thistles and checks, interspersed with more contemporary geometric patterns. The aim was to achieve an end result that was bold, but with delicate details and a contemporary approach to the tradition of chivalry.”