The fashion power house Gucci has unveiled first look and images of its “Forever Now” campaign featuring Princess of Monaco Charlotte Casiraghi, daughter of Caroline of Monaco. The picture is part of series which will continue for over 2 years.
A young royal show jumper, Charlotte Casiraghi was photographed keeping her love for horses with stable in background featuring the brand’s signature red and green stripes in a campaign celebrating its heritage.
While talking about the young 25 year royal, Gucci’s creative director, Frida Giannini said “She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. While designing her riding wardrobe, I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude… Charlotte brings the spirit of Gucci to life so elegantly.”
Casiraghi is the granddaughter of actress Grace Kelly (Princess Grace of Monaco) said: “There was a great synergy while working with Frida and her team to elaborate this unique collaboration with Gucci and we all really had the same desire to make it something special and creative.”
The new ‘Forever Now’ campaign hit worldwide print on March 7 along Gucci’s seasonal fashion campaigns.