In it’s Ad review, The Consumerism (www.theconsumerism.com) had covered the launch strategy of ‘Pepsi Max’ which looked like a hit and trial strategy for company. The Pepsi vanilla flavor launch in India was a huge flop. The Launch ad from company is equally bad as it is just a bad copy of its international ad. [...]
India poised to become world’s fastest growing economy by 2013-15
October 17, 2010 by
As per latest Morgan Stanley report, India is poised to accelerate its growth rate to 9-9.5% over 2013-15, even as China will cool down to a more sedate 9% by 2012 and to 8% by 2015. So finds a new report by Morgan Stanley, authored by Chetan Ahya (managing director for Asia and India economist) [...]
HUL vs P & G: War of Soap and Shampoo
October 16, 2010 by
HUL and P & G are at it again. Few months back both were fighting on which detergent cleaned whiter, Rin and Tide Naturals had gone to court to prove that both have edge over other and they clean better and whiter. Well, they don’t make much difference in life of consumer but what about [...]
Growth Strategy – Pepsi Max Launch in India
October 16, 2010 by
Pepsi marketing team is avoiding the big-bang launch for a niche product “Pepsi Max”; the company has planned to launch the product in phased manner, starting from Delhi and NCR. In the process, PepsiCo has used outdoor as an eye-catching reminder to drive buzz around the product make it talk of the down. The OOH [...]
Is Pepsi India trying to kill people?
October 12, 2010 by
I could not think of better headline to describe this article. I was shocked to see the news last night about more than 21,000 expired bottles of Pepsi found in Allahabad and Jhansi. But was I really shocked? Not exactly!!! I am not really surprised if some local distributor and company decided to float the [...]
Big Bazaar eyes BIG cash flow from Mahabachat Shopping Festival.
October 11, 2010 by
The Future Group-owned value retailer Big Bazaar expects a 20 per cent spurt is sales (over last year) during the fifth edition of its “the Mahabachat” annual shopping, which this year is being promoted as a fight against inflation. The retailer is eying revenues of Rs 350-400 crore from the five-day Mahabachat shopping festival starting [...]
Consumers across world are ready to spend more
October 11, 2010 by
In it Global Consumer Confidence, Concern and Spending report, Nielsen has reported that Globally consumers are more upbeat and confident about the economy. The confidence rebound to reach the highest level in last 4 years. The High Points of Consumer Confidence Survey were: • Global consumer confidence index rose from 86 six months ago to [...]
Will KFC be more successful In India than McDonalds
October 9, 2010 by
KFC Launch in India: KFC entered India in 1995. KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. But a controversy surrounding the levels of MSG in its preparations and subsequent protests from farmers’ groups and animal rights activists [...]
Is Air Conditioner bad for you and your family?
October 5, 2010 by
A recent industry report, it has been projected that next decade will be dedicated to AC and its sale will surpass the car sales. After the fridge, TV and washing machine, air-conditioning is the next big habit shift waiting to happen in many India urban homes. The air cooler penetration is 7 per cent, while [...]
TheConsumerism.com – For Consumers Benefit
October 2, 2010 by
What is Consumerism? Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods or services in ever greater amounts. Consumerism also refer to a movement seeking to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and [...]