The luxury brand Burberry is all set to take shopping experience to new level. It is redefining how consumers buy and consume. After two years of renovation work, Burberry has unveiled its new Regent Street store in London.
Burberry‘s new London store is high tech in true sense. Once you walk in the store you will feel like walking into the online world. You can find all details and product specifications with the minute details product. The store also has virtual shower and transforms the mirror into the runway.
Angela Ahrendts, Burberry Chief Executive Officer, said “Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content exactly as they do online.”
“Walking through the doors is just like walking into our website. It is Burberry World Live.”
In this highly digitalized store which is spread over 44,000 square you can find entire range of wearable and accessories. If you are buying any rpodcut here and want to know more about it, then all you have to do is takes a product and approaches one of the store’s screens in the common areas or in a fitting room, they have instant access to relevant information ranging from craftsmanship to catwalk looks.
The store, now home to legendry brand has rich history. Since its construction in 1820 for the Prince Regent, the building housed galleries, a cinema, livery stables and a radio broadcaster down the years.