Kohli’s annual endorsement fee has shot over Rs 3 crore per brand which was under Rs 1 crore a year ago – an increase of over 3 folds in one year.
Virat Kohli, is rising star of the India cricket. He is vibrant, full of energy and most importantly is at peak of his cricketing career. He has been performing well for over than a year and has scored on all important occasions. At 23 year old young star is not only talented but good looking and has been named as one of the best looking players in world. All talent and attitude has paid off and young lad has managed to grab host of endorsements.
As fasr as endorsements are concerned Kohli is only behind M S Dhoni and Sachin Tendulkar leaving behind likes of Yuvraj Singh and Virendra Sehwag who are many years senior to the young cricketer.
The cricketer’s current portfolio has more than 10 brands, including Arvind’s Flying Machine, Titan Fastrack, PepsiCo, Fair & Lovely, TVS Motors, Celkon Mobiles, Toyota and Nike.
Kohli’s youth makes him an ideal choice for brands that chase a younger demography, which is key to India’s consumption-led growth and suitable for the population which is young and raring to make a mark.